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Privacy Notice

Last updated: 05-11-2026

This notice explains what personal information Ayla collects when you use our rider app, driver app and website, why we collect it, who we share it with, and the choices you have. We keep it as plain as we can.

1. Who this applies to

It applies to riders, drivers and visitors of our website. “Ayla”, “we” and “us” mean the company that operates the Ayla apps and website. Our apps are not meant for people under 18, and we do not knowingly collect information from them.

2. Information we collect

Information you give us

  • Account details: your name, mobile phone number, profile photo and, if you add it, your email address.
  • Driver details: documents such as your driving licence and identity, your vehicle’s make, model, colour, year and plate, photos of your documents and vehicle, and your payout details.
  • Messages and reports: chat messages between riders and drivers, messages to our support team, ratings and reviews, and problem or incident reports.
  • People you add: the name and phone number of someone you choose as a trusted contact for trip sharing, as a family member, or as the person you send wallet credit to. The list of your contacts is shown inside the app, but it is read on your phone and stays there: Ayla receives only the person you tap, never your whole contact list. When you book a ride for someone else, we also keep that person’s name and number in your account so you can choose them again; you can remove them from the same screen.

Information collected as you use the apps

  • Location: a rider’s pick-up point, destination and the route. For drivers, precise location while online or on a trip, including when the app is in the background.
  • Trip information: trip dates and times, route, distance, fare, payment method, promo codes used, and cancellations.
  • Wallet and payments: a driver’s earnings, fees, credits and wallet history, and gift card or promo code redemptions.
  • Device and usage information: device model, operating system, app version, language, IP address, the address used to send you push notifications, settings you choose, and error and crash reports.

3. How we use it

  • To create and secure your account, and sign you in with a code sent by SMS.
  • To match riders with nearby drivers, show the driver’s live position to the rider, work out and settle fares, and run drivers’ wallets.
  • To keep people safe: verifying drivers, handling emergencies and incidents, and preventing fraud and misuse.
  • To provide support, and to send service messages such as trip updates, new ride requests and account notices by push notification or SMS.
  • To understand how the apps are used and fix errors, so we can improve them.
  • To follow the law and respond to valid requests from authorities.

4. Your location

Location is central to how Ayla works. Riders share a pick-up point and destination. Drivers share their live location while online or on a trip so they can be matched, navigated and tracked for the rider. A driver’s location is not collected while they are offline. You can switch location off in your phone’s settings, but the apps will not be able to work without it.

5. Who we share it with

  • Riders and drivers. A driver sees a rider’s first name, photo, pick-up point and destination. A rider sees a driver’s name, photo, vehicle, plate, rating and live location during the trip. Chat messages are seen by the two people in the trip.
  • Service providers that help us run Ayla: phone sign-in, push notifications and usage statistics (Google Firebase), maps, routes and addresses (Google Maps and Mapbox), SMS delivery, error reporting, and our hosting and website delivery providers. They may only use the information to provide their service to us.
  • Authorities and others when the law requires it, to protect people’s safety, or to protect our rights.
  • A new owner if Ayla is ever sold or merged, with the same protection for your information.

We do not sell your personal information.

6. Permissions and features on your phone

  • Location, camera and photos are used for the features described above, such as pick-up, navigation, and profile and document photos.
  • Contacts are opened only when you choose to pick a person to send wallet credit to, to share your trips with, or to book a ride for. They are read on your phone; only the person you tap is used.
  • Notifications are used for ride requests, messages and account alerts. A driver can turn urgent alerts off in Settings.
  • Biometric lock uses your phone’s own fingerprint or face check. Ayla never receives your biometric data.
  • Vibration, camera light and read-aloud messages are optional alert features that run on your phone only.
  • Settings you choose, such as theme and alert options, are saved on your phone.

7. How long we keep it

We keep your information while your account is active and for as long as needed afterwards for legal, tax, safety and accounting reasons, and to settle any dispute. After that we delete it or remove what identifies you. When a rider or a driver deletes their account, their trips, wallet and payout history stay linked to the phone number they used, for those same reasons.

8. Your choices and rights

  • You can update your profile in the app and change the permissions and alerts in your phone’s settings and in Ayla’s Settings.
  • Riders can download a copy of their information in the app, under Account → your profile → Data. You can also ask us for a copy, or to correct your information, through Help & Support.
  • You can delete your account in the app. Riders: Account → tap your profile → Delete account and erase my data. Your account is hidden at once. If you sign back in within 30 days, it is restored. After 30 days we erase your name, email, photo, saved places, trusted contacts, people you booked rides for, family details and sign-in details, and close the account for good. Trip and wallet records are kept as described in “How long we keep it”. Drivers: Profile → Account Actions → Delete Driver Account. Your account is hidden at once. If you sign back in within 30 days, it is restored. After 30 days we erase your name, email, photo, documents, vehicle details, bank and payout details, saved payment methods and sign-in details, delete the stored files, and close the account for good. Trip, wallet and payout records are kept as described in “How long we keep it”.
  • You can withdraw a permission at any time in your phone’s settings. Location, camera, photos, contacts and notifications are all optional for the parts of the apps that do not need them.

9. Keeping it safe

We use technical and organisational measures to protect your information, including encrypted connections and restricted access. No system is perfectly secure, so please protect your phone and your sign-in code too.

10. Where it is processed

Our service providers may process information in countries other than yours. When they do, we require them to protect it appropriately.

11. This website

This website does not use advertising cookies. It remembers your language choice in your browser. Our website provider may collect basic technical information, such as your IP address and browser type, to deliver the site securely and keep it running.

12. Changes to this notice

We may update this notice. When we do, we will change the date above and, for important changes, tell you in the app.

13. Contact us

For questions about your privacy, or to make a request about your information, use Help & Support inside the Ayla app. You can also write to us at support@ayla.taxi. To delete your account, see how to delete your account.